We have over 20 years of experience in brand strategy, innovation and leadership development. Our work spans many organizations ranging in size and industries from financial services to consumer packaged goods and healthcare. We have a passion for making an impact and partnering closely with our clients to bring out the best in their teams and brands.



Michele Petruccelli

Our Principal

Michele Petruccelli is a senior strategist and marketer with extensive experience in brand strategy, management, and innovation.  She works with various corporations and non-profit businesses to help them grow their business through strong strategy, marketing plans, and leadership development.  Her work has spanned the U.S., Europe, and Asia both as an in-house marketer and a consultant.  

Giving back to the community is very important to Michele, and she is actively involved in service in her hometown of Pittsburgh, as well as abroad.  She currently offers her branding expertise to Chatham University’s Center for Women’s Entrepreneurship and Attack Theatre, and mentors their associates and members as well. She also serves as a volunteer with Big Brothers, Big Sisters of Western Pa.

In 2010 she started a charitable organization, Michele’s Picture Garden, selling her oil paintings for charity; in fact, the design elements of this website are taken from her oil painting portfolio. Just as proceeds from her paintings go to support her favorite charities, so does a portion of Petruccelli Consulting proceeds.


Our Team

We partner with a team of experienced strategists, brand experts, designers, and researchers based on the specific needs of the project.  They are chosen very carefully to ensure fit with clients, scope of work, and budgets.  All of our partners work under the leadership and direction of Petruccelli Consulting.