Our Clients
Case Studies
Strategic Planning
Lead the development of a repeatable strategic planning framework yielding a five year plan with aligned organizational direction, financial goals, strategic priorities and specific actions and timing.
Market Intelligence
Facilitated the immersion into multiple competitors to understand their likely strategies in relation to new product launches. Developed a robust playbook detailing recommended defense plan scenarios.
Innovation
Designed a comprehensive innovation platform strategy based on insights learned through a deep immersion into client’s and industry’s primary qualitative and quantitative data.
Branding
Lead rebranding efforts and developed materials that were more consistent and better aligned with the true brand personality.
Testimonials
“I have known and worked with Michele for over 10 years. She is a consumer driven marketer who digs into the consumer to understand true needs and key insights. She is very curious, driven to win in the market, and a strong team player/collaborator to achieve goals. Michele is a delight to work with and her energy/spirit are contagious.”
“Michele brought a wealth of knowledge and helped us shape a flawless plan that was quickly approved by senior stakeholders and put our brand back on the path to long term growth. Our work with Michele became best practice that has been rolled out to many other brands in the portfolio.”
“We hired Michele Petruccelli to help us develop the strategic direction of our company and gain consensus among the decision-makers regarding the strategy. Michele demonstrated that she has all of the skills to think through and develop a process that yielded a very successful outcome. She did an excellent job in preparing for the meetings as well as designing the appropriate exercises and background information to stimulate long-term thinking. She was very effective leading discussions and getting a high level of participation from our planning group.
Michele has experience with both large and small companies which added significantly to using best practices throughout the planning days. She has high positive energy coupled with the desire to get results and deliver more than promised. She did all of the above with us and I can say with certainty that we achieved a very high return on our investment. I recommend Michele highly.”
“Michele is truly amazing. She contributes an honest investment of time and considerable dedication to my needs and goals. She is very knowledgeable and just has that natural sense of what I need to do with my career and her advice is always right! I feel so much more confident having her as a career coach and know that I can always count on her.”
“If I had to pick one word to describe Michele. It would be dynamo. She has a passion and energy for both work and life that is quite rare these days. Michele is quick-witted and has an uncanny ability to remain calm under intense pressures. She has a consumer-first focus and excellent capability to turn consumer insight into action. Most important of all, Michele is simply a good person.”